Nouveau Eyewear launches Realtree Eyewear and Sunwear, featuring authentic Realtree MAX-4 camouflage, the signature Realtree antler icon, on the exterior or interior of the frame temples. Included are 16 ophthalmic frames and six sunglasses in shapes ranging from variations on rectangles (some are semi-rimless) to classic double-bridge aviators and navigators. Frames are made of metal and plastic. Several of the sunglasses are Rxable. Realtree is a leading camouflage designer, marketer and licensor with more than 1,500 licensees using the Realtree camouflage patterns.

Photographed by Black Box Studios

PHILOSOPHY:  “Millions of people love the Realtree brand and wear it every day,” says Dominick Sblendorio, Nouveau CEO and president. “Consumers for Realtree Eyewear have always been there. Finally they have a collection created just for them.”

MARKETING: Merchandising materials include point-of-purchase displays, countercards and window clings. Frames come with a case.


CONTACT: For additional information, contact Nouveau Eyewear, (800) 292-4342;

Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns, including men’s, women’s and kids’ apparel and accessories, hunting gear, NCAA-licensed apparel and gifts, footwear, camo jewelry, home décor, bedding and bath accessories, automotive and ATV accessories, iPhone and iPad accessories, and energy drinks. Additionally Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places and the wildlife that resides there.