Photographed by Black Box Studios
PHILOSOPHY: “We combined the hottest kids’ brand with eyewear that fans will love,” says Dominick Sblendorio, Nouveau CEO and president. “This collection perfectly captures the brand, which is one of the highest-rated shows on cable TV and was recently renewed for a third season.”
MARKETING: Launch materials include point-of-purchase displays and countercards. Frames come with a zip case with character art.
PRICE POINT: $$
CONTACT: For additional information, contact Nouveau Eyewear, (800) 292-4342;
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. The Teenage Mutant Ninja Turtles are a fictional team of four teenage anthropomorphic turtles, who were trained by their anthropomorphic rat sensei in the art of ninjutsu (unconventional warfare). From their home in the storm sewers of New York City, they battle petty criminals, evil overlords and alien invaders, all while remaining isolated from society-at-large.