MARKETING: Merchandising materials include a 3-D display, poster and “lips” logo plaque. A $25 gift card and pink heart luggage tag come with a 16-place order. Frames and sunglasses are packaged in hard cases.
PHILOSOPHY: “Phoebe Couture was created for the 20-something trendsetter,” says Marj McGraw, Nouveau co-president. “Emulating the chic styling found in her dresses, Kay Unger’s newest eyewear collection takes a playful and downright flirtatious approach to fashion. Once upon a time, eyewear was solely for those who wore prescription lenses. With Phoebe Couture, it’s become a must-have accessory.”
PRICE POINT: $$$. For additional information, contact Nouveau Eyewear, (800) 292-4342; web site: www.nouveaueyewear.com
Kay Unger launched Phoebe Couture in Spring 2007 with the same aesthetics as Kay Unger New York, but with an edgier and more fun approach. “We call Phoebe Couture ‘the alternative prom dress.’ It’s really not so much about age as about mind set,” Unger explains.