New York Eye/A Hart Specialties Company introduces Urban Edge, an eyewear collection geared to the needs of the multi-cultural customer. Included are 30 frames loaded with style, sophistication and attitude. Specifically selected colors, such as dark earth tones, gunmetal, graphite, burgundy, gold, black, tortoise and in-your-face primary hues are geared toward a diverse ethnic market. Frames are made of stainless steel and zyl and come in eye sizes that are generally larger, narrower and proportioned to fit.

Photographed by Ken Lee/Black Box Studio

PHILOSOPHY: "In keeping with national trends, including the new Urban Apparel Fashion Week and urban apparel clothing markets, which have developed over the past 10 years, this eyewear collection was designed to appeal to the urban customer who wants eyewear that ignites feelings of inspiration and individuality," says New York Eye president Arthur Jankolovits.

MARKETING: Countercards featuring multicultural models are available.
PRICE POINT: $$. For additional information, contact (800) 221-6966; web site:

INSIGHT — Founded in 1978, New York Eye is positioned as a value-oriented eyewear product company that offers affordable and durable quality eyewear and eyeglass cases to the optical industry. The company now sells more than 4,000,000 eyeglass frames and in excess of 8,000,000 eyeglass cases each year.