Photographed by Ken Lee/Black Box Studio
PHILOSOPHY: “Seventeen magazine is a veritable fashion resource for this important market segments,“ says New York Eye president Arthur Jankovits. “We are thrilled to work with Seventeen to develop fresh, relevant products that the market has been missing.“ Glen Ellen Brown, vice president of Hearst Brand Development, adds: “Teens want the same sophistication and style they read about in the magazine. Partnering with New York Eye has allowed us to deliver a fashionable, affordable collection of frames that complement our readers’ fashion sensibility.“
MARKETING: Merchandising materials include a single-frame display, logo plaque, postcards and a Seventeen cap. Each frame comes with a pink hard case.
PRICE POINT: $. For additional information, contact New York Eye (800) 221-6966; web site: www.newyorkeye.net
Seventeen is an American magazine for young girls from the ages of 13-20, reaching 13 million readers every month. First published in 1944, the magazine offers the latest scoops on fashion, beauty, friends, guys, college, careers and celebrities.