Photographed by Black Box Studios
“In a market oversaturated with high-priced luxury eyewear options, New York Eye seeks to reach out to savvy consumers looking for top quality, value and service with the Eddie Bauer brand,” says Arthur Jankolovits, president of New York Eye. “Eddie Bauer Eyewear will be positioned as the go-to brand for today’s consumer looking for updated classic designs and the finest value in outdoor lifestyle eyewear.”
Merchandising materials include one- and three-place displays made of wood and featuring the signature Eddie Bauer green hue and logo. Stainless steel water bottles, travel bags and knapsacks are available with purchases. Frames come with a distressed brown faux leather case.
$$. For additional information, contact New York Eye, (800) 221-6966; website: newyorkeye.net
Born in 1899 on Orcas Island off the coast of Washington state, Eddie Bauer turned his love of the outdoors into a business when he opened Eddie Bauer’s Sport Shop in Seattle in 1920. He went on to develop and patent a variety of groundbreaking outdoor products from badminton shuttlecocks to sleeping bags and became a household name after creating Skyliner, the first quilted goose down jacket patented in America.