MYKITA presents the Lite series, its lightest metal frame concept to date. The frames are made of 5mm stainless steel, have a newly developed screwless hinge system and are composed solely of three pieces. Temples are ultra-slim with a silicone-covered tip that bends easily to fit snugly behind the ear. Lenses are easily mounted with the help of a thread. Included are nine classic styles for men and women in five metallic colors created by using a PVD coating. Colors range from brown and blackberry to graphite, silver and gold.
PHILOSOPHY: “With Lite, we wanted to create glasses that are even more lightweight than our Collection No. 1. Lite is a classic collection, suitable for everybody, everyday,” says Philip Haffmans, MYKITA head of design. “The MYKITA Lite Collection, yet again, demonstrates MYKITA’s pioneering spirit for new technical solutions and creative use of modern materials.”
MARKETING: A POS package, which includes table displays, banners, slideshow DVD, postcards, stickers and an annual look book, is offered to each client. All frames are packaged in a hard case.
PRICE POINT: $$$$$. For additional information, contact MYKITA North America, (973) 669-0063; web site: www.mykita.com
TIP: MYKITA Lite is a collection of refined, ultra-comfortable frames with the added bonus of easy mounting and adjusting for opticians.