PHILOSOPHY: “The new Lightec styles are undergoing striking changes. While remaining loyal to a high-tech spirit, we want to conceal the technology with a smoother, more discreet design. And by opting for a wider range of colors, Lightec is going for fashion-forward, light, minimalist products,” says Jean Baptiste Bouvier, Morel product designer. “For us, Lightec is another way of looking at glasses.”
MARKETING: A merchandising kit consisting of one- and two-place displays, three countercards and a banner is available. All frames come with a metal case.
PRICE POINT: $$$$. For additional information, contact Morel USA, (888) 282-3930.
Appealing to all ages, the fast-forward styling of Lightec eyewear integrates strength and comfort. Lightec eyeglass frames incorporate such high-tech materials as stainless steel, beta titanium and the proprietary Nibrodal. Most recently stainless steel and acetate combinations have been added.