“The Tretorn philosophy is ‘modern simplicity’ for a lifestyle largely enjoyed outside,” says Alessandro Lanaro, Modo president and CEO. “Inspired by its Scandinavian roots, Tretorn is designed for living life with an understated confidence.”
Materials range from a modular wooden display to a countercard and wooden card holder. Each frame comes in a recyclable paper cylinder tube, lined in blue or yellow fabric to signify the Swedish flag.
$$ to $$$. For additional information, contact Modo Eyewear, (800) 223-7610; web site: www.modo.com
Founded in 1891, Tretorn is headquartered in Helsingborg, Sweden, and one of the leading brands for outdoor products in Scandinavia. The company recently launched a men’s apparel line and opened its first Tretorn Shop.