Photographed by Matt Lambros/Black Box Studios
“We are thrilled to enter the kids’ category with Eco. It is certainly a great tool to educate children on actions that can improve our planet,” says Alessandro Lanaro, Modo CEO and founder. “We feel very proud of leading the sustainable category in the eyewear industry.”
Merchandising materials include a display and donation box so consumers can donate their unwanted frames to charities throughout the world. Each frame comes with a case made of RPET (Recycled Polyethylene Terephthalate— soda bottles), and a box made of recycled paper and printed with soy ink.
$$. For additional information, contact Modo Eyewear (800) 223-7610; website: www.eco-optics.com
Under the One Frame One Tree initiative, Eco together with Trees for the Future, plants one tree for each pair of Eco frames purchased. Trees for the Future is a non-profit organization that has been helping communities around the world plant trees since 1989.