Photographed by Black Box Studios
“Eco’s mission has become a game-changer in the industry. This is not just about a new hinge,” says Modo founder Alessandro Lanaro. “It’s a conceptual innovation. One day all frames should be made this way. We are happy to be leading the change.”
Merchandising materials, also made of recycled materials, are packaged in a flat envelope. Included are two countercards, two frame displays and a logo plaque. The collection is presented in an envelope made of recycled materials that allows customers to donate their unwanted frames to charities helping people with poor vision. A brochure elaborating on Eco 2.0’s objectives and a case made of recycled soda bottles are also included.
$$$. For additional information, contact Modo Eyewear (800) 223-7610; website: eco-optics.com
With Eco 2.0 Modo has sharpened and simplified its message into three key points illustrated with clear, iconic graphics: “Look Good” (design and fashion cannot be compromised); “Feel Good” (buy frames made of recycled materials); and ”Do Good” (for every frame sold, Modo plants a tree in Africa).