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If supermodel and “It Girl” GIGI HADID is hosting the party—you know it’s going to be good. Red carpets, ’70s-themed poker players and bathtubs filled with champagne set the scene as LUXOTTICA celebrated the Gigi Hadid for Vogue Eyewear collection this summer at Industria Studios in New York City. The event launched the special collection and kicked off the second chapter of the #ShowYourVogue campaign.

All eyes were on Hadid as she arrived on the red carpet wearing one of her pink tinted Vogue Eyewear designs. She revealed the collection and campaign which embraces the synergy between her personality and Vogue Eyewear’s brand philosophy.

Influencers, editors and assorted notables mingled sipping cocktails, while sink faucets flowed with wine. Models in retro outfits adorned the different sets spread throughout the event space. Guests tried on the new optical and sunwear styles as they snapped instant photographs. The atmosphere took on the electric attitude and chic vision of both the campaign and collection.

–Jillian Urcelay