Menizzi presents seven new frames created specifically for men in various designs and color schemes to illustrate Menizzi’s philosophy that functional and funky can co-exist. Frames are made of stainless steel and titanium combined with Italian acetate. Shapes include variation on rectangles in fully rimmed and semi-rimless designs with such accents as open endpieces. Colors range from black to shades of green and blue, some with marbleized temple treatments and safari patterns.

PHILOSOPHY: “Our main objective is to provide funky, stylish, high-fashion frames with a narrow PD for everyone at affordable price points,” says Izzy Hersh, Menizzi

Merchandising materials include a 20-place rotating counter display with mirrors and colorful Menizzi logos, countercards and gym bags. All frames come with an interchangeable (puzzle-style) hard case.

PRICE POINT:  $$$$. For additional information, contact Menizzi, (877) MENIZZI; web site:

Key factors for men in choosing eyeglasses are comfort and durability. As a result, frames constructed from lightweight, high quality, durable materials are a must.