The McGee Group expands its Vera Bradley Eyewear line with the addition of the three-style Vera Bradley Girlfriends Collection, designed to fit teens, tweens and petite faces. Frames feature the popular Vera Bradley patterns and colors on the temple exterior. Metal and layered plastic frames are available in four new patterns—botanica, capri blue, capri melon and peacock, as well as the popular java blue. Each style comes in two sizes and two patterns.
PHILOSOPHY: “Because young girls, college students
and women of all ages love Vera Bradley handbags,
accessories and travel items, the extension into eyewear
for girls, tweens and teens is natural,” says
McGee Group president and CEO Wayne McGee.
“The Girlfriends Collection was developed for girls 10
and up who, like their mothers, are already carrying
Vera Bradley handbags and accessories. Now girls of
all ages have the opportunity to wear Vera Bradley
eyewear with its popular patterns boldly displayed.”
MARKETING: With a six-piece frame purchase, eyecare professionals receive a countertop
sign holder with a Girlfriends graphic and a Vera Bradley Katie handbag. Each
PHILOSOPHY: “Because young girls, college students frame comes with a coordinating Vera Bradley eyeglass case.
PRICE POINT: $$. For additional information, contact
the McGee Group, (800) 966-2020; web site:
TIP: A portion of the proceeds
from the sale of all Vera Bradley
eyewear, sunglasses and readers
is donated to the Vera Bradley
Foundation for Breast Cancer.
To date, the Foundation
has raised more than $5