PHILOSOPHY: ““Maui Readers allow those with active, upscale lifestyles to enjoy Maui Jim design along with the protection of our advanced polarization technology and also the ability to read outdoors,” says Chris Abbruzzese, Maui Jim vice president of marketing and customer care. “With Maui Readers, one pair of quality sunglasses, featuring premium optics, enables individuals to pursue various leisure interests, whether they are sailing, fishing, mountaineering or reading by the pool.
MARKETING: A 12-place wood countertop display with locking doors and a mirror with built-in Polage is available. Each reader comes with a neoprene, zippered case.
PRICE POINT: $$$$. For additional information, contact Maui Jim, (888) MAUI-JIM; web site: www.mauijim.com
Neutral Grey lenses, with 8 percent visible light transmission, offer optimal light reduction for most conditions, especially bright, direct sunlight. HCL Bronze provides 12 percent light transmission, with contrast ideal for low light conditions and everyday wear.