Maui Jim introduces Maui Readers for men and women, featuring the company’s patented Polarized Plus2 polycarbonate lenses, which offer UV and glare protection for both long-distance and close-up activities and provide a richness of colors and contrast. The readers are available in two versions—Makaha (a mid-sized style) and Ho’okipa (a larger design). Frames are made of grilamid TR90 and come in glossy black. Lenses are available in add powers of +1.50, +2.00 and +2.50 in a choice of Neutral Grey or HCL Bronze. All Maui Jim sunglasses eliminate 99.9 percent of harsh reflected glare, block 100 percent of all UV light up to 400nm and are blue light and infrared effective and saltwater safe.

PHILOSOPHY: ““Maui Readers allow those with active, upscale lifestyles to enjoy Maui Jim design along with the protection of our advanced polarization technology and also the ability to read outdoors,” says Chris Abbruzzese, Maui Jim vice president of marketing and customer care. “With Maui Readers, one pair of quality sunglasses, featuring premium optics, enables individuals to pursue various leisure interests, whether they are sailing, fishing, mountaineering or reading by the pool.

MARKETING:  A 12-place wood countertop display with locking doors and a mirror with built-in Polage is available. Each reader comes with a neoprene, zippered case.

PRICE POINT: $$$$. For additional information, contact Maui Jim, (888) MAUI-JIM; web site:

Neutral Grey lenses, with 8 percent visible light transmission, offer optimal light reduction for most conditions, especially bright, direct sunlight. HCL Bronze provides 12 percent light transmission, with contrast ideal for low light conditions and everyday wear.