PHILOSOPHY: ”The AV Studio collection is cool and a little audacious, but it maintains the polish and accessible luxury of the
Adrienne Vittadini brand,” says Ethan Goodman, president of Match Eyewear.
MARKETING: To launch the AV Studio collection, Match has created new brand images and logos that will be featured in integrated marketing efforts and merchandising materials, including countercards and logo plaques. All ophthalmic frames and sunglasses are accompanied with hard cases and branded cleaning cloths.
PRICE POINT: $$$
CONTACT: For additional information, contact Match Eyewear, (877) 88-MATCH;
Adrienne Vittadini launched her sportswear brand in 1979, reinventing knitwear as a viable sportswear category, providing consumers with fresh, feminine styling appropriate for both the office and more casual settings. Her design technique emphasized rich textiles and the use of luxurious, textured yarns to evoke a sense of causal ease and sophistication. Her design philosophy: “If a design is truly elegant, classic and pure, it will remain so forever.”