Marcolin USA presents its Kenneth Cole New York Sun collection, consisting of 12 styles designed specifically for the optical market. Included are oversized Jackie O zyls, classic rectangles and trendy aviators. Colors range from rich horn hues to shiny blacks and sophisticated gold finishes with such contemporary details as leather temples, metal inserts, plaques and studding. The styles are Rxable.
PHILOSOPHY: “The new sun assortment is a great addition to the successful Kenneth Cole New York ophthalmic collection and offers an excellent growth opportunity for independent optical retailers,” says Arta Isovski, Kenneth Cole brand manager for Marcolin.
MARKETING: Merchandising materials include large and small countercards, poster and logo plaque. Sunglasses come with a black half-moon zipper case.
PRICE POINT: $$ to $$$. For additional information, contact Marcolin USA at (888) MARCOLIN; web site: www.marcolinusa.com