Photographed by KEN LEE/BLACK BOX STUDIO
PHILOSOPHY: “The Ferrari name has been synonymous with motor sports since 1929 and car manufacturing since 1947,” says Diane Robazza, Marcolin director of brand marketing. “Ferrari embodies excellence in Italian design, technology and quality. The launch of Ferrari Eyewear pays homage to Ferrari’s history, iconic imagery and signature detailing.”
$$$$ to $$$$$ (sunglasses); (ophthalmics) $$$$$. For additional information, contact Marcolin USA at (888) MARCOLIN; web site: www.marcolinusa.com
MARKETING: Merchandising materials include one- and three-place displays and a countercard. Each style comes with a case and lens cloth.
Founded in Italy by Enzo Ferrari, a race car driver and auto enthusiast, Ferrari is renowned for its luxurious style and outstanding quality. The first Ferrari motor car, the 125 Sport, took to the race tracks in 1947. Since then, Ferraris have had more than 5,000 successes on race tracks around the globe.