Photographed by ANNIE GALLAGHER/BLACK BOX STUDIOPHILOSOPHY: “The increasing presence of Southwest influence in women’s apparel and other accessory categories indicated that our accounts could capitalize on this trend,” says Jeff Stern, Marchon brands vice president. “The design elements are directly related to distinctive silversmith techniques, leather tooling and stitching associated with Southwest craftsmanship.”
MARKETING: Merchandising materials are being planned.
PRICE POINT: $$. For additional information, contact Marchon Eyewear, (800) 645-1300; www.marchon.com
Marchon, a dominant supplier in popular priced feminine eyewear with its Tres Jolie collection, plans to achieve similar success in this new niche with Ventana.