Marchon Eyewear introduces its Ventana collection, a line of Southwestern-inspired eyewear, consisting of nine styles. Shapes are soft and feminine, focusing on upswept cat-eyes and variations on rectangles, with such details as stones and leather temples that emulate a snakeskin look. Colors range from shades of burgundy, red, rose and violet to brown, black, copper and silver. Frames are equipped with spring hinges.


PHILOSOPHY: “The increasing presence of Southwest influence in women’s apparel and other accessory categories indicated that our accounts could capitalize on this trend,” says Jeff Stern, Marchon brands vice president. “The design elements are directly related to distinctive silversmith techniques, leather tooling and stitching associated with Southwest craftsmanship.”

MARKETING:  Merchandising materials are being planned.

PRICE POINT: $$. For additional information, contact Marchon Eyewear, (800) 645-1300;

Marchon, a dominant supplier in popular priced feminine eyewear with its Tres Jolie collection, plans to achieve similar success in this new niche with Ventana.