PHILOSOPHY: “Nike is a brand that provides inspiration to kids, and it’s a brand parents choose for their children as well,” says Steve Tripi, Marchon’s marketing director. “If you give kids the style, comfort and brand they want, it will increase the chance of them wearing their sunglasses.”
MARKETING: Merchandising materials include a display, poster, countercard, lookbook and window cling, all carrying the tagline “No Compromise.” Each frame comes with a green pouch.
PRICE POINT: $ to $$
CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300;
Research suggests that children’s eyes are more at risk from light than adults. The damage is not evident until later in life, but the chance of cellular damage is increased during this vulnerable stage. “We need to make sure we are protecting our kids’ eyes in the same way we protect their skin by applying sunblock,” Tripi notes. Nike’s Young Athlete Suns with Carl Zeiss optics are specifically designed for maximum protection while still providing clean, crisp vision.