Marchon Eyewear launches G-Star Raw Eyewear targeted to confident, original men and women with an eye for style. Featured here is the 22-piece ophthalmic collection. The 16-style sunglass line was presented in September. Keeping with the brand’s apparel roots and its industrial approach and passion for craftsmanship, the optical collection, just like the sunglasses, feature visible construction details such as style and color codes on the outside of the temple, iconic hinge screws, structured rims inspired by denim stitching, GS-stamped nosepads, perforated temple tips replicating zipper pulls and the G–Star logo engraved on each left temple. Frame colors range from gold, gunmetal and silver to black, Havana and navy.

“Designed as one cohesive collection, the optical line marries perfectly with the sunglasses and reinforces the brand’s philosophy, ‘just the product.’ Raw edginess and authentic influences are translated through strong design elements. Unique detailing such as a bold, memorable branding mark in place of a logo on the endpiece of every acetate frame represents everything G-Star: The brand in a single icon,” says Linda Ryno, Marchon vice president international designer brands.

MARKETING: Merchandising materials include a one-place logo plaque/display and four-place display. Each optical frame comes with a case and camouflage cleaning cloth.

PRICE POINT: $$ to $$$

CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300;

Founded in Amsterdam in 1989, G-Star Raw is a designer clothing company specializing in making raw denim—unwashed, untreated denim. Inspiration for the brand’s designs comes from vintage military apparel around the world and includes such features as special pocket construction and the use of trims.