Marchon Eyewear launches G-Star Raw Eyewear targeted to confident, outspoken, original men and women with an eye for style. Featured here is the 16-style sunglass line. The 22-piece ophthalmic collection will be presented in a subsequent issue. Keeping with the brand’s apparel roots and passion for craftsmanship, the sunglasses feature such details as straight cut lenses, visible iconic screws, structured rims inspired by denim stitching, GS-stamped nosepads, perforated temple tips replicating zipper pulls and the G-Star logo engraved on each left lens. Frame colors range from black, gray, Havana and navy to silver, gunmetal and satin with lenses in such colors as blue, green and brown.

PHILOSOPHY: “Created for both men and women, the innovative eyewear designs and superior craftsmanship of G-Star Raw echoes the brand’s philosophy, ‘just the product.’ Visible construction details such as style and color codes on the outside of the temple, iconic hinge screws and perforated temple tips embrace the brand’s passion for industrial design. The straight cut 2-base sunglass lenses channel the origins of eyewear and further accentuate the brand’s authenticity,” says Linda Ryno, Marchon vice president international designer brands.

MARKETING: Merchandising materials include a one-place logo plaque/display and four-place display. Each sunglass comes with a case and camouflage cleaning cloth.

PRICE POINT: $$$ to $$$$

CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300;

Founded in The Netherlands in 1989, G-Star Raw is a pioneer in denim with a focus on craftsmanship and innovation that has made it a permanent fixture in the denim market with more than 6,500 selling points in 68 countries. Collections include denim-focused menswear, women’s wear and accessories lines and a footwear collection through a licensed partner.