Photographed by Black Box Studios
“‘Keep Moving,’ the new tagline for the Flexon Collection, encompasses frame technology as well as the design direction of the products. The original memory metal technology and unique technical attributes provide superior quality and exceptional durability that fits the demanding needs of active lifestyles,” says Micha Siebenhandl, Marchon senior vice president global collections. “While we embrace the classic styling of the Flexon Collection, we know in order to remain at the top of our game we have to ‘Keep it Moving’ in regard to product design and styling.”
Merchandising materials include horizontal countercards and vertical and horizontal banners featuring new images inspired by the “Keep Moving” tagline. Videos detailing features and benefits of Flexon are available.
$$$ to $$$$. For additional information, contact Marchon Eyewear, (800) 645-1300; website: marchon.com
To create a cohesive, unified brand, the new Flexon “O” logo is featured on the inside of both temple tips.