Photographed by Black Box Studios
PHILOSOPHY: “We are extremely excited to be adding Chloe to our expanding global portfolio and attracting new female customers,” says Claudio Gottardi, Marchon president and CEO. “The dedicated Chloe consumer appreciates luxurious sunwear and eyewear, and we are looking forward to leveraging the brand DNA as we translate the delicate femininity from the ready-to-wear to our new eyewear collection.”
MARKETING: Merchandising materials include one- and three-place displays, double-sided logo banner, logo plaque, mirror, and optical and sun countercards.
PRICE POINT: $$$$$
CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300; website: marchon.com
Chloe was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian. Rejecting the stiff formality of 1950s fashion and sensing a gap in the market, Aghion decided to create a line of off-the-rack, high-quality, soft, body-conscious clothes from fine fabrics. For this new concept, she coined the phrase “pret-a-porter”… and ready-to-wear as we know it today was born. The name Chloe was chosen for its warm, feminine appeal and was perfectly in sync with the new mood in Paris: youthful and modern in design, and slightly audacious in spirit.