PHILOSOPHY: “Created as a sub-collection to our core Calvin Klein Eyewear business, COLORTHIN allows us to experiment with the Calvin Klein platinum label brand in a fun and directional way, while making a bold fashion statement. We feel this is a perfect space to enhance our Calvin Klein brand equity. The lightweight nature of these frames coupled with ultra-thin profiles and a wide array of colors make this the perfect season to debut this exciting new product to the market,” Marchon says.
MARKETING: Merchandising materials include a horizontal banner, double-sided box countercard, one-piece display and window cling. Each frame comes with a case and colorful frame box.
PRICE POINT: $$ to $$$
CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300;
Calvin Klein platinum label is a designer sportswear and accessories brand that emphasizes modern silhouettes in distinctive color palettes. Calvin Klein platinum label offers iconic, essential and fashion items, which balance sophisticated sensuality with a unique edge. The eyewear incorporates refined hardware in fashion-forward styles and bold colorations with flattering, modern shapes that cater to various demographics, lifestyles and personalities.