By Johnna Dukes, ABOC

One of the most important awareness campaigns in our profession happens in March with the onset of “Save Your Vision Month.” If ever there was a reason to share with the public all we know about how valuable comprehensive eye health exams are, this is it.

THEY DON’T KNOW WHAT THEY DON’T KNOW
By and large the average person thinks an eye exam consists of the doctor saying “which is better, one or two,” and flipping lenses in front of their eyes. This awareness campaign can create a reminder for us to educate our patients about what a smart decision they have made to come and see us, and remind them to do so regularly. We forget that the “comprehensive eye health exam” looks at so much more than just the refractive portion of the exam. A comprehensive eye health exam can detect physical ailments that impact the whole body such as diabetes and high blood pressure.

HOW WILL YOU HELP THEM KNOW?
Put on your superhero cape and sing the praises of how our industry helps to protect their precious vision and how having regular comprehensive eye health exams can help enhance and preserve the vision they do have.

DO YOU HAVE A PLAN?
It’s not too late; consider newspaper ads, radio spots, Facebook posts, postcard mailers or any of about a million other things to get the word out about Save Your Vision Month.