Photographed by Black Box Studios
PHILOSOPHY: “Our eyewear collection is really about working with classic and timeless shapes that complement the face and the rest of the wearer’s wardrobe. We make an effort to take the entire wardrobe concept into account. To us the optical collection is part of the brand as a whole,” says Stella McCartney.
MARKETING: Luxottica provides designated training programs for stores and associates to ensure they are properly educated about the Stella McCartney brand. Marketing materials are created in line with the brand’s strategy, art direction and visual design.
PRICE POINT: $$$
CONTACT: For additional information, contact Luxottica, (800) 422-2020; website: luxottica.com
Born and raised in London and the English countryside, Stella McCartney, the daughter of Paul McCartney and American photographer Linda McCartney, became interested in design at a very young age, creating her first jacket at age 13. Three years later, she interned for Christian Lacroix. In 1997, McCartney was appointed creative director of Chloe in Paris and in 2001 launched her own fashion house under her name. Her collections include women’s ready-to-wear, accessories, lingerie, eyewear, fragrance and organic skincare.