To celebrate the 70th birthday of Ray-Ban, Luxottica Group introduces Ray-Ban Ultra, a limited edition collection of two styles that made the brand famous: Ray Ban Aviator and Ray-Ban Outdoorsman, each available in only 12,500 numbered pieces and engraved with its own serial number. Totally manufactured in Japan, these two styles feature an updated design enriched with new details and cutting-edge technology. The frames have titanium fronts and beta titanium temples and are completely coated in 22-karat gold plate. The styles are equipped with new P3 (P-Cube) lenses that have a polarizing filter sandwiched between two glass layers to improve vision and guarantee even greater protection. Anti-glare coating further reduces the percentage of light that reaches the eye, ensuring sharper vision. The lenses, currently only being used on these two styles, also have hydrophobic treatment and a mirror.
PHILOSOPHY: “Our objective with Ray-Ban Ultra is to make Ray-Ban relevant for today and for the next 70 years by capturing the technology and great design for which the brand is known,” says Marcello Favarossa, Luxottica global brand manager for Ray-Ban.
MARKETING: Merchandising materials include a black dispensing tray and frame pedestal/glorifier. Each sunglass comes packaged in a box with a leather case and informative leaflet.
PRICE POINT: $$$$$. For additional information, contact Luxottica Group, (800) 422-2020; web site:
TIP Since 1937, Ray-Ban has reflected a distinctive lifestyle—synonymous with independence, boldness and freedom in fashion, cinema and society. Authenticity and tradition are the hallmark values that turned the brand into an international expression of style and passion.
Over the past 20 years, I’ve seen some pretty interesting things during clinic time. I recently had the amazing experience of meeting a young man with albinism. In the United States and Europe, there are only one in 18,000 to 20,000 people who have some type of albinism. He was only the second patient I have had the opportunity to work with, and the first Caucasian male. I decided to research the condition.
There’s an internet eyewear retailer whose advertising claims to dispel the “myths” of internet eyewear purchases. Here’s one. “Myth: Online glasses compromise on quality. While there are certain online retailers that sell less-than-quality products, there are plenty of low quality products at retailers that sell at brick and mortar locations. All you need to do is make sure you do your research.” Was that supposed to be reassuring?