PHILOSOPHY: “Superior lens technology has always been an essential element of Ray-Ban,” says Vittorio Verdun, Luxottica vice president of marketing. “The introduction of photochromic lenses in selected models brings yet another dimension of functionality, comfort and value to the brand.”
MARKETING: Consumer brochures and a brochure holder are available.
PRICE POINT: $$$ to $$$$. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com
Ray-Ban styles with photochromic lenses feature a Light Adaptive sticker differentiating them from other lenses.