PHILOSOPHY: “Just as the sun line does, the Emporio Armani optical collection is a genuine statement of style that captures the youthful, yet contemporary perspective of the Armani portfolio. Each exciting detail—from the iconic bowling bag hinge to the milled Eagle logo—is a symbol of the brand’s dedication to encompassing the latest fashion trends, color offerings and frontline material blends,” says Milena Cavicchioli, vice president of marketing, Luxottica North America.
MARKETING: Luxottica provides designated training programs for stores and associates to ensure they are properly educated on Armani brands and the latest collections. Point-of-purchase displays, countercards and banners are available, and are all created in line with the brand’s strategy, art direction and visual design.
PRICE POINT: $$$ to $$$$
CONTACT: For additional information, contact Luxottica, (800) 422-2020;
The Emporio Armani brand targets a youthful market, offering high-end ready-to-wear, perfume, accessories and watches with a trend-oriented focus. The Emporio Armani logo is an eagle, a symbol of quality.