PHILOSOPHY: “Disney is the perfect complement to our growing collection of children’s eyewear brands. Now we have the ability to appeal to all age ranges and price points in this very strategic segment,” says Holly Rush, president wholesale at Luxottica North America. “Pediatric vision is the future of our industry on many levels. Not only is there a critical need to increase the awareness for why a complete eye exam is necessary at a young age, but we also have the opportunity to shape the thinking of the next generation on how important healthy eyes are.”
MARKETING: Point-of-sale materials were designed to create a child’s corner with playful, eye-catching displays in line with the brand’s strategy, art direction and visual design. Included are cube displays that portray franchise characters and a Disney eye chart. A child’s eye certificate to be given after the exam and a bag for gift-with-purchase are also available.
PRICE POINT: $$$$
CONTACT: For additional information, contact Luxottica, (800) 422-2020;
Disney’s classic characters Mickey Mouse and Minnie Mouse have a rich storytelling tradition, which is the foundation of The Walt Disney Company. Since his debut on Nov. 19, 1928 in “Steamboat Willie,” Mickey Mouse has been Disney’s most recognizable character with 97 percent brand awareness globally and generates $12.6 billion annually.