PHILOSOPHY: “Bvlgari is known for extraordinary quality and sleek, elegant styling. This new collection stays true to its heritage,” says Vittorio Verdun, Luxottica vice president of marketing. “The line is contemporary and unique, bringing a fresh twist to men’s eyewear.”
MARKETING: Posters, 12-place countertop displays and a 24-place standing showcase are available. All styles come with a cleaning cloth or pouch, hard case, box and gift bag.
PRICE POINT: $$$$$. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com
Bvlgari has successfully integrated high quality, technologically advanced products with durable features, creating a frame that is lightweight and flexible yet very strong.