PHILOSOPHY: “The new Elisia Special Edition captures Bvlgari’s commitment to jeweled luxury,” says Vittorio Verdun, Luxottica vice president of marketing. “These sunglasses fuse the timeless elegance of Bvlgari jewels with a modern sensibility—they are the perfect choice for women seeking the ultimate in prestige and glamour.”
MARKETING: Elegant, sophisticated merchandising materials, consisting of displays, poster, special edition teaser and brochure, are available.
PRICE POINT: $$$$$. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com
The Elisia Special Edition Sunglasses define elegance by reinterpreting elements from the Bvlgari Elisia
jewelry collection of
the ’70s and ’80s.