PHILOSOPHY: “We were challenged with the task of redefining the Brooks Brothers eyewear collection while maintaining the heritage of the brand,” says Vittorio Verdun, Luxottica vice president of marketing. “We have created a collection comprised of a combination of classic, modern and vintage styling.”
PRICE POINT: $$ to $$$. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com
MARKETING: Merchandising materials include four-, eight- and 12-place displays, oneplace logo block, two countercards and doublesided banner. Each frame comes with a cleaning cloth and case (hard case for the ophthalmics and smaller sunglasses and soft, zippered case for larger sunglasses).
TIP The Golden Fleece logo is prominent on every temple tip (ophthalmics and sunglasses), creating a cohesive design theme.