In conjunction with the relaunch of Adrienne Vittadini apparel and accessories, Luxottica Group is also relaunching its Adrienne Vittadini eyewear line, featuring 43 ophthalmic and 14 sun styles. The objective of all of the collections under the Adrienne Vittadini name is to reflect the true heritage of the brand—namely sophisticated designs blending European elegance with a timeless American sensibility. Targeted to confident, style-conscious women, the eyewear collection contains designs ranging from ovals, cat eyes and rectangles in metal and zyl ophthalmic styles to metal aviator and large, glamorous zyl sun shapes. Accents include  exposed nail heads, jewels and woven metal.

PHILOSOPHY: “The relaunch of Adrienne Vittadini adds yet another dimension of fashion and classic elegance to our North American brand portfolio. We anticipate great success with this collection among those women who appreciate sophisticated, high-quality designs at outstanding price points,” says Vittorio Verdun, Luxottica vice president marketing. Mary Gleason, Adrienne Vittadini president, adds: “We are thrilled to reintroduce consumers to the Adrienne Vittadini brand. Our core purpose is to enhance a woman’s expression of style through beautiful product.”

MARKETING: Merchandising materials include one- and three-piece displays, double-sided banners and countercard pack.

PRICE POINT: $$. For additional information, contact Luxottica Group, (800) 422-2020; web site:

As part of the reintroduction of the Adrienne Vittadini brand, a limited-edition Adrienne Vittadini handbag is available exclusively to Luxottica customers with the purchase of 20 Adrienne Vittadini frames. The tote bag, made of twill and patent leather, provides a glimpse into the fresh direction the brand, under its new owners, Schottenstein Stores Corporation, is heading—casual, yet sophisticated.