Photographed by Black Box Studios
PHILOSOPHY: “We see Lumete eyewear as a niche brand designed for the woman who wears independent clothing brands and is looking for the same approach in her eyewear,” says Barbara Warren. “We also see our eyewear as collectible objects for women who want several pairs for different looks,” adds Clara Herrera.
MARKETING: The sunglasses come with an ornate, signature hard case, pouch and cleaning cloth. Postcards depicting creative, colorful vignettes of specific sunglass styles and their sources of inspiration are used to support the collection. Customized merchandising materials are available.
PRICE POINT: $$$ to $$$$. For additional information, contact Lumete Eyewear, (212) 477-8066; website: lumete.com
Lumete was born out of Clara Herrera’s lifelong obsession with eyewear and Barbara Warren’s longtime entrepreneurial dreams. The name “lumete” (lou-met) is derived from “amulet,” which means a precious object used for protection and luck, and “lumen,” meaning light.