PHILOSOPHY: “Our focus is OveRx sunwear—sunwear that can be worn over prescription glasses. Clip-ons are a natural fit for us, allowing ECPs to source all their OveRx product needs from one manufacturer,” says Kieran Hardy, president of Live Eyewear. “As with all our OverRx collections, we designed our universal clip-on line with a wide range of shapes, sizes and styles to meet the various preferences of today’s ophthalmic frame wearers. We will continue to develop new shapes and size to fit the needs of ECPs.”
MARKETING: Retailers receive an accompanying fitting kit designed to display the collection. An integrated sizing guide helps make fitting and selection simple. Each clip comes with a logoed hard case.
PRICE POINT: $. For additional information, contact Live Eyewear, (800) 834-2563; web site: www.liveeyewear.com
All Live Eyewear sunglasses and clip-ons feature Polare polarized lenses, which reduce eye strain. The elimination of glare provides a tranquil “cocoon” for the eyes, improving visual acuity and enhancing depth perception with no visible distortion.