Photographed by Matthew Lambros/Black Box Studio
“To create Liquid Eyewear, I went back to my grass roots. I always rode motorcycles and I thought because my eyewear was made of aluminum it would appeal to bikers. Later I learned that cops ride bikes and they too were picking up on the brand. This then turned into military people who ride bikes and has since spread to other outdoor enthusiasts such as skiers and even musicians because it doesn’t fall off during performances,” says Rock Wilson, Liquid Icon founder.
Merchandising materials include floor and counter displays and banners.
$$$ to $$$$. For additional information, contact Liquid Icon, (800) 940-8182; web site: www.liquidpolarized.com.
Rock Wilson founded Liquid Eyewear in 2001 in San Diego after selling his share of Gatorz Sunglasses, which he founded in 1988. Liquid Eyewear is 100 percent manufactured in the U.S.