“Designing an eyewear line with Madonna was a new experience for us,” say Domenico Dolce and Stefano Gabbana. “The oversized and wraparound designs are sexy and very feminine, like our clothes. Madonna’s creative contribution and unique point-of-view were key, even in designing the MDG logo.”
Madonna will also lend her face to the MDG ad campaign. The campaign features the singer as the sensual femme fatale of a noir film caught on camera in the company of an intriguing man. The voyeuristic images metaphorically evoke the essence of a star: admired, spied, adored, pursued and desired, but never fully revealed, shrouded in dark glasses and mystery.