GUESS AND VIVA CONTINUE EYEWEAR COLLABORATION» Guess, the American lifestyle brand famous for its trend-setting denim and memorable ad campaigns, and Viva International Group announce a 10-year contract renewal with a five-year option. Viva will continue to develop and market new Guess, Guess by Marciano and G by Guess eyewear collections, while increasing brand awareness and driving sales in the global market.

Gunnar Optiks, a leading manufacturer of digital performance eyewear, has joined with Revolution Eyewear to supply Gunnar i-AMP3D lenses, a premium 3D polarized lens technology, for use in Revolution’s patented magnetic clip-on product line. The new 3D clips will be available in July 2010.

Ilario Sfoggia has established a new company as the U.S. distributor for the Italian-based Immagine Eyewear. The Immagine collections currently being distributed by Villa Veneta are X-ide and Rye&Lye (pictured).

EYES OF FAITH IN LICENSING AGREEMENT WITH VEGGIETALES» Eyes of Faith Optical announces a licensing agreement with faith-based children’s powerhouse Big Idea Entertainment. Under the new agreement, Eyes of Faith will design a line of VeggieTales children’s eyewear based on the animated children’s series carrying the same name. The eyewear will have wholesale distribution through independently owned and operated optical practices.

EYEWEAR BY ROI AND ALEXANDER JULIAN EXTEND LICENSE» Eyewear by ROI and designer Alexander Julian, known for his men’s apparel and accessories, have signed a three-year extension of their optical licensing agreement.

ALTERNATIVE EYEWEAR TEAMS WITH LIBERTY SPORT» Alternative Eyewear has been named the exclusive distributor of Liberty Sport protective sport eyewear and performance sunwear in Canada.

» Julbo launches the Falcon NXT lens (pictured), which features Intercast’s NXT Varia Photochromic material. Intercast Europe, the company that has developed and owns the patent for NXT material, considered an excellent platform for solar filtration; and Julbo, known for its range of sports eyewear, continue building on their partnership of ongoing product development.­   

—Gloria Nicola