PPG Releases New Trivex Marketing Materials—PPG Industries is introducing new marketing materials for its Trivex lens material that will help eyecare professionals communicate the product’s benefits to consumers. Using the theme—“Trivex. True to Life.”—PPG focus on how the lens material performs in everyday life.

“Lives that may seem ordinary are actually quite extraordinary, and require extraordinary eyewear to meet the multitude of demands placed on our eyes throughout the day,” says Nathan Troxell, marketing manager, optical materials, for Pittsburgh-based PPG. “That’s why eyecare professionals go to great lengths to assure that their patients are getting the best balance of acute vision quality, comfort and protection for their lifestyle, and why we’re adopting the ‘Trivex. True to Life’ messaging for our new materials.”

New marketing materials highlighting the “True to Life” message include professional and consumer brochures about Trivex material, as well as a poster for display in-office. The brochures feature a section that can be customized by labs and lens caster partners prior to
distribution to their ECP customers, as well as a section for ECPs use to personalize the materials for use in practice or delivery directly to their patients. Materials and customization can be requested by contacting PPG customer service at (800) 323-2487.

Essilor Launches New National Promotion
— Essilor of America has launched Clear Choice 2008, its fourth annual national
promotion for Varilux, Crizal and Definity lenses. Through September 30, ECPs are invited to participate and qualify to win luxury trips for two to many locations, including Prague, based on their sales of Crizal, Varilux and Definity lenses. Grand prize trips for two include airfare, hotel and transfers.

The Clear Choice 2008 promotion provides three ways to win:  Grand Prize—Trips for two to Prague, Czech Republic, to the top sellers of Crizal, Varilux and Definity lens products. ECPs will earn points for every Crizal, Varilux and Definity lens order placed
during the promotion.

Secondary Travel Prizes—Trips to any location within the continental United States, including resort, spa and golf packages. Merchandise, such as Tag Heuer watches and 42” LCD TVs, is also available.

Office Rewards—Points are earned on every Crizal purchase and are tracked through stickers and game cards. Completed cards may be redeemed for gift cards to purchase for award cards that can be redeemed at over four million locations.

For more information, visit www.clearchoice2008.com.

Younger Optics Publishes Drivewear Testimonial Ebook
—Younger Optics got so much fan mail for its Drivewear lenses, company president David Rips decided to publish the correspondence in an ebook. Check out www.drivewearlens.com/testimonials.php to see what satisfied consumers and ECPs are saying about Drivewear.

—Edited by Andrew Karp