Transitions Optical offers a wide range of education and resources to help eyecare professionals better serve their patients. Now available, the 2012 Business Resources Guide provides an overview of Transitions’ materials and serves as a comprehensive guide for eyecare professionals. All of the resources within the guide can be found on Transitions‘ trade portal at

Transitions recently launched several new tools and resources:
  • Transitions Marketing Wiz provides eyecare professionals with guidance and resources for assessing the needs of their practice, retaining current patients, acquiring new patients and increasing revenue through a variety of strategies and tactics.
  • Transitions Map was developed to assist eyecare professionals in the promotion of their practices by identifying key consumer segments in their geographic areas.
  • Eyecare professionals who join the Transitions Star Partner Program will have access to a wide range of complimentary marketing tools, education materials, product displays and other resources specifically tailored to help them attract and engage patients.


Super Systems, a Cincinnati-based optical equipment manufacturer and lens supplier, will now carry trademark recognition for their ADDvantage line of premium high-definition progressive lenses. The lens is marked and measured for digital accuracy, allowing for a precision finish. What differentiates this lens from other high-end competitors is its extremely affordable price point, starting at $14.98 a pair to the retailer or eyecare professional.

The ADDvantage lens is produced for use with the Fast Grind modified lens surfacing system, which is built by hand at Super Systems’ 14,000-square-foot facility in Oakley, Ohio. Fast Grind technology surfaces and polishes a pair of ADDvantage lenses to a prescription in 12 minutes, leaving the lenses ready to be edged. ADDvantage is available in regular and short corridor, with or without a premium AR coating and Sunsensor technology.   

—Andrew Karp