The third annual Transitions Championship, a PGA Tour event, was held from March 17-20 at the Innisbrook Resort and Golf Club in Palm Harbor, Fla., representing the largest consumer education event in the optical industry. Through on-site activities and national and local media coverage, Transitions Optical and its partners encouraged millions of consumers to think about their eyes and take steps to protect and enhance their vision for the future.

Throughout the week, the Healthy Sight Village, located behind the 18th green on the course, served as a central hub for eye health information and fun activities for the entire family. At the center of the Healthy Sight Village was the new Think About Your Eyes Pavilion, which was created in support of Transitions Optical’s partnership with the Foundation for Eye Health Awareness and its “Think About Your Eyes” campaign.

Activities during the Transitions Championship week were made possible through the support of several partners. Putting makeovers were given in the Competitive Advantage tent sponsored by Nike, Transitions Optical and VSP Vision Care. Spectators also had the opportunity to demo Callaway’s new Razr Hawk driver and Neox Transitions SolFX sun lenses in the Callaway Experience tent. Oakley Transitions SolFX sunwear and clothing were displayed in the Oakley Rolling O Lab throughout the week.

Other partners and organizations featured in the Healthy Sight Village included the American Optometric Association, BayCare Health Systems, Bess the Book Bus, Carl Zeiss Vision, Essilor, Foundation for Eye Health Awareness, Innisbrook, LensCrafters, OneSight, Optos and VisionWorks.

With the support of the Essilor Vision Foundation, Transitions Optical hosted nearly 2,000 students from the Tampa Bay, Fla. area during two Youth Wellness Days. Students received free vision screenings by volunteers from Transitions Optical and its partners, and also participated in a variety of hands-on activities, including an Improve Your Vision, Improve Your Game swing clinic.

An all-star field of players competed in the 2011 Transitions Championship. Gary Woodland, pictured here with Dave Cole, chief operating officer, Transitions Optical, was crowned the third-annual Transitions Championship winner.


To celebrate summer, sunshine and retailers, Vision-Ease Lens (VEL) announces its “Endless Summer” promotion, offering a chance to earn raffle tickets for a grand prize dream vacation drawing by selling Coppertone and SunRx polarized lenses.

Retailers may earn three raffle tickets for each pair of Coppertone lenses sold, and one raffle ticket for each pair of SunRx lenses sold from April 1 through July 31, 2011. At the end of the promotion, VEL will inform each registered retailer how many raffle tickets they qualify for. Retailers will then assign individual dispenser names to entries and return to VEL. The grand prize, a dream vacation with a destination of the winner’s choosing, and hundreds of other prizes including backpacks, t-shirts and more, will be drawn three to five weeks after the promotion ends.

To participate in the promotion, retailers can visit the professionals’ section on to sign up online and access promotion details.  

 —Andrew Karp