Shamir Launches ‘Creation and
Cruise Your Destination’ Promo

Shamir Insight is kicking off a new promotion that gives all eligible eyecare professionals the opportunity to win a seven-day cruise of their choice, as part of their “Creation and Cruise Your Destination” promotion, which runs until November 30. For each pair of Shamir Creation lenses they sell, ECPs will receive a raffle ticket entered into the “Creation and Cruise Your Destination” drawing; and to celebrate their latest material offering, Shamir will submit two raffle tickets for each pair of Creation PolyPlus Transitions lenses sold. At the end of the promotion, one winner will get to choose to cruise one of four exotic vacation destinations, including: Hawaii, Alaska, the Bahamas or the Panama Canal.

Each month Shamir will award prizes to one ECP, which includes a Sony Handycam camcorder, a $500 Nordstrom gift certificate, an Apple iPod Touch and Maui Jim Sunglasses, all of which will lead up to the Grand Prize Cruise Getaway to be awarded in February.

The Creation and Cruise Your Destination promotion is open to all eyecare professionals who sell Shamir Creation lenses. Individuals interested in participating are not required to sign-up. For more information, visit

Williams Group Teams With Transitions
For ‘Rx For A Healthy Practice’ Events

More than 40 eyecare professionals from the Carolinas gathered for the Williams Group and Transitions Academy for eyecare practices’ event, “Rx For a Healthy Practice,” held this past summer at the Ballantyne Resort in Charlotte, N.C. This year’s event brought together experienced consultants from the Williams Group and educators from Transitions optical to provide an interactive learning experience for eyecare professionals. The seminar focused on presenting management, marketing and financial strategies for building a profitable practice.