Photographed by Annie Gallagher/Black Box studio
“Being the licensee for Shrek-inspired optical frames lets us provide an exciting opportunity to our customers,” says Keith Lehrer, CEO of LBI. “Shrek is a universally recognized brand, appealing to parents, kids and retailers alike, and has unparalleled marketing power.”
Shrek is being marketed as “ogre tough” and “green.” The three-place display available with the collection is biodegradable as are the poly bags used for packaging each frame. Frames come with a green hard case made of recycled granules.
$$. For additional information, contact LBI, (800) 423-5175; web site: www.lbi.biz
Shrek is a $2.2 billion box office brand supported by millions of dollars in marketing media. The musical, “Shrek on Broadway,” premiered this fall and the holiday special “Shrek the Halls” premiered last year on ABC. The fourth Shrek feature animated film will be released in May 2010.