LBI introduces Geek Eyewear, an eight-style collection made from chunky plastic that spans the fashion bridge yoking yesterday and tomorrow. Targeted to savvy, high-tech scenesters (and people who want to look like them), the new styles are primarily unisex rectangular and preppie designs in such colors as black and tortoise. Rivet detailing adds vintage appeal. Some styles are equipped with spring hinges.
PHILOSOPHY: “A cult has grown up emulating the Cary Grant look. Dorks and nerds are the stylish kids on campus,” says Robert Perry, LBI senior vice president and director of domestic frame sales. Chad Dristan, a senior at Beverly Hills High School who walks around with a pocket stuffed with pencils for effect, adds: “Before it was about how rich you were or who your parents are. Now it’s about what chat rooms you’re on and how many friends you have on MySpace.”
MARKETING: Mini posters featuring the Geek Eyewear moose-head logo are available. Each frame comes with a white vinyl pocket protector that doubles as an eyeglass case.
PRICE POINT: $$. For additional information, contact LBI, (800) 423-5175; web site:
Today’s thinner high-index lenses make heavier frames more comfortable to wear and more cosmetically appealing.