PHILOSOPHY: “A cult has grown up emulating the Cary Grant look. Dorks and nerds are the stylish kids on campus,” says Robert Perry, LBI senior vice president and director of domestic frame sales. Chad Dristan, a senior at Beverly Hills High School who walks around with a pocket stuffed with pencils for effect, adds: “Before it was about how rich you were or who your parents are. Now it’s about what chat rooms you’re on and how many friends you have on MySpace.”
MARKETING: Mini posters featuring the Geek Eyewear moose-head logo are available. Each frame comes with a white vinyl pocket protector that doubles as an eyeglass case.
PRICE POINT: $$. For additional information, contact LBI, (800) 423-5175; web site: www.lbi.biz
Today’s thinner high-index lenses make heavier frames more comfortable to wear and more cosmetically appealing.