Sync III Single Vision Lenses
Hoya Vision Care

Sync III Lenses are designed to alleviate digital eye strain symptoms. These next generation enhanced single vision lenses have the distance power for everyday use and a “boost zone” at the bottom of the lens which reduces eye strain during prolonged near activities such as looking at digital screens. This allows patients’ eye muscles to relax and focus more easily, helping to relieve eye strain and provide visual comfort.

Features: “There are three key things to know about Sync III,” says Barney Dougher, president of Hoya Vision Care, North America, “First, this is a lens design based on an international study of human behavior. Everything we learned about how people live with their devices is embedded in this design. Second, the power distribution and lens design have been enhanced based on what we learned about this new generation of digital users’ behavior. Closer working distances and position of wear have been taken into consideration for all three boost zones. And third, Sync III is specifically designed for the single vision wearer who spends more than two hours a day on digital devices. Independent ECPs now have a unique option for their teen and Millennial patients in the over-commoditized single vision lens space.”

Hoya has included instructions on how to use a simple demonstration to allow patients to relax their eyes through the use of simple tools. Patients get to test drive the lenses and really “feel” the benefits of Sync III before they buy them.

For more information, staff training and collateral, contact your local Hoya territory sales manager or visit Hoya’s blog at, which features new articles on digital eye strain.
(877) 528-1939

Ultra M Series Slit Lamps
Marco Ophthalmic

Marco Ophthalmic is releasing the new Ultra M Series of slit lamps.

  • Single element, high-luminance
  • Multiple color and blue-correction filters
  • Patented integrated background illuminator
  • Imaging system-ready
  • Extended slit aperture and wider field of view
  • Fully incorporated transformer and cabling
  • Intelligent operator and patient interfaces
  • Attractive fit, finish and design
(800) 847-5274

ChromaPop Polycarbonate Lenses
Smith Optics

Smith Optics is expanding its ChromaPop lens line with the addition of a polycarbonate prescription offering. Available exclusively through the Smith Rx Lab, the new ChromaPop lenses provide impact resistance, 100 percent UV protection and premium lens coatings at an affordable price.

Features: ChromaPop lenses enhance visual clarity beyond normal capabilities by filtering two specific wavelengths of light that cause color confusion. By doing this, the lenses deliver greater definition, more natural color and unmatched clarity to allow wearers to see more detail.

Utilizing the latest technologies and certified opticians to ensure Smith quality standards for frame fit and prescription accuracy, Smith Complete Prescription Eyewear is warranted to the original purchaser for two years from the date of purchase against any defect in materials and workmanship. All orders ship from the Smith Rx Lab in three to five business days.

Availability: Originally only available in Trivex lens material, now known as ChromaPop+ (starting at $550 MRSP), the benefits of ChromaPop lens technology are now offered in a polycarbonate material, known simply as ChromaPop, and offered in 59 sunglass frame styles.

The new ChromaPop polycarbonate lenses will be available in polarized and non-polarized options and offered in a variety of tints, including gray, brown, gray/green, ignitor, platinum, bronze and blue mirror. Each lens features a scratch resistant coating, an anti-reflective coating to reduce glare and a hydrophobic coating to repel water, dirt and oil. ChromaPop polycarbonate lenses featuring digital single vision prescriptions with Smith frame included are available at $380 MSRP and digital progressives at $450 MSRP.

ChromaPop polycarbonate prescription lenses can be ordered at
(888) 206-2995

3DNA Eyewear Design App

Eye-DNA is releasing V1.0 of its eyewear design app 3DNA, which recently completed a six-month beta trial phase with over 100 users. The software introduces a new collaborative process that enables opticians and patients to rapidly design and produce luxury eyewear, sunwear and original brands. The fun, easy to use interface creates a new experience for the patient; instead of picking out eyewear, they design to suit.

Optician inventor Dennis G. Zelazowski and parametric designer/programmer Xiliu Yang created 3DNA to equip optical retailers and labs to design and produce their own eyewear. The software enables opticians to create their own designs and frame collections and to personalize eyewear, strengthening the connection between patients and providers. By harnessing digital, on-demand eyewear production, companies gain flexibility to rapidly adapt to changes of styles in the market, provide better fitting eyewear and offer a differentiating service in a broad market.

Features: 3DNA is an end-to-end platform that allows ECPs to adjust the shape, size and material of the frame, which is instantly rendered in 3D, giving total creative control over the design. The software includes features like patient photo and 3D scan import, PD measurement, segmented lens simulation and social sharing. With over a million possible combinations; every frame produced is unique. Premium materials including sea shell, carbon fiber and buffalo horn are offered alongside traditional acetate material. Clients choose their preferred type of hinge, nosepad and temple end style.

Although intended for optical laboratories and retailers interested in private label production, 3DNA is also suited for ECPs who want to reduce inventory costs, offer bespoke personalized eyewear and deliver a new “experience” of custom eyewear. The free software allows in-app purchases of products, or digital files for labs or retailers equipped with 3DNA-certified eyewear fabrication capabilities. Using a Mac or Windows tablet or desktop, opticians and patients control all parameters of the eyewear including materials, shape, size, fit and preview a real time 3D rendering of the design. Photographs and 3D scans can be imported for more personalized adjustment.

Availability: 3DNA eyewear comes in multiple material choices and features single or multi-unit pricing for ECPs.;

SightScope Low Vision Telescope

Ocutech, which develops and manufactures low vision devices for the visually impaired, has received a patent for the design of its SightScope flip-up bioptic telescope system for low vision. This is the fifth patent awarded to Ocutech.

Features: Designed to be prescribed for one or both eyes, the SightScope will enable an individual with visual acuity as low as 20/100 to see almost normally. It is available in 1.7x and 2.2x powers. Thousands of visually impaired individuals throughout the world have been using the SightScope since 2011 to see the faces of loved ones, watch TV, see the teacher and blackboard in school, see signs at a distance, use computer screens and engage in tabletop activities such as card playing.

The SightScope patent was awarded to Henry Greene, OD, co-founder and president of Ocutech. Greene, a former clinical professor in the department of ophthalmology at the University of North Carolina, is an optometrist specializing in treating the visually impaired.
(800) 326-6460; (919) 967-6460

ClearView Cleaning Solution and ConsisTint Dye Additive
Ultra Optics

Clearview was specifically formulated to provide the best lens preparation prior to backside coating. Ultra Optics customers have experienced lower breakage rates after switching from IPA to ClearView. In addition, ClearView is non-hazardous and much less expensive to ship. It has also shown to work incredibly well as a streak-free cleaner at final inspection on lenses and frames alike. Anywhere IPA is used in the lab, ClearView Cleaning Solution can be substituted.

Features: ConsisTint Dye Additive was developed to eliminate white spots and blotchiness caused during the lens tinting process. It has proven to reduce a technician’s time at the dye tank, and produces uniform, stable and balanced results. ConsisTint is the cure for all of the lab’s tinting problems, according to Ultra Optics.

Availability: ClearView Cleaning Solution is available in 1 gallon (3.8 liter) containers; ConsisTint Dye Additive is available in 32 ounce (1 liter) containers.
(800) 365-9993; (763) 488-6030