BACK TO SCHOOL: A TIME FOR ECPS AND EYECARE PATIENTS TO SHINE
Walman Optical is launching its annual Back to School campaign, which provides comprehensive resources including patient education on relevant topics such as blue light, complete eyewear packages for patients of all ages and profitable frame and lens promotions. Walman’s educational resources help practices prepare for the upcoming back-to-school season. These tools are designed to assist in explaining to patients the importance of digital lenses, non-glare, Transitions, blue light protection, sport eyewear and more.

These features, along with many more frame and lens options, are available with the company’s Way Cool, C&B Scene and ProLens packages, which make it easier to
prescribe high-quality and affordable complete eyewear for every patient. These competitive packages are available year-round and offer savings for practices and patients.

To further increase the profit potential for ECPs, now through Oct. 14, ECPs can receive cash bonuses,
lab credit and premium gifts through the frame and lens promotions for kids, teens and grown-ups too.


ABB OPTICAL GROUP’S PRIMARY EYECARE NETWORK OFFERS WEBINARS ON FRAMES
Primary Eyecare Network (PEN), a division of ABB Optical Group, has launched a monthly webinar series that began in June and will run through November. Presented by Alessandro Baronti of Luxottica, the live webinar series focuses on educating patients about the importance of UV ray protection for their eyes and vision as well as increasing sales opportunities of high-quality, premium sunglasses.

The series is free for PEN members and costs $15 per webinar for participants who are not members of the network. Each class is from 12:30 p.m. to 1:30 p.m. PDT. The series lineup includes:
•Aug. 17 – A Focus on Kid’s Eyewear
•Sept. 14 – Art of Retailing
•Oct. 12 – The Art of Assortment Planning
•Nov. 9 – The Patient Handoff

To register for the webinar series or for more information, visit primaryeye.net or e-mail [email protected].

—Andrew Karp







Save
Save
Save
Save
Save
Save
Save