La LOOP expands its collection of eyeglass accessories, which began when founder and designer Elizabeth Faraut envisioned high-end jewelry with a purpose. She designed La LOOP, a necklace created specifically to hold eyewear. The concept behind the design is a hinge that uses 360-degree swivel technology to ensure glasses stay securely in place. These loops sit at the bottom of necklace designs made with a variety of high-end materials, including leather, sterling silver, 14-karat gold, coral, turquoise and gemstones. The designs are updated seasonally, reflecting current fashion trends. New this season is Le Collier, a patent-pending product, which combines a reader with the necklace. Le Collier uses materials such as black horn and tortoise shell strung together in interlocking loops. Two of the loops on the side of the necklace contain magnification lenses. Also new is a collection of accessories that have a rocker chic inspiration and organic free form. This new collection features gunmetal and many options for mens.
PHILOSOPHY: “Staying organized is a challenge. But staying fashionable as you stay organized is even tougher. That’s where La LOOP comes in,” says Elizabeth Faraut. “The debut of this chic, and most importantly, convenient accessory, helped establish functional jewelry as a player in the luxury marketplace.”
MARKETING: Merchandising materials include a showcase that can hold up to 75 necklaces, stand display and mannequin. Each necklace comes with a signature fabric pouch.
PRICE POINT: $$$$$. For additional information, contact La LOOP, (877) 505-1500; web site:
TIP After the success of La LOOP, Faraut began thinking of new ways to fashionably organize hectic lifestyles. One of the results is the La Leash category, which consists of accessories that hold cell phones, passports, keys, cameras and credit cards.
In Part 1 we learned that the individual designs of digital lenses take into account not just the prescription, but Position of Wear measurements, resulting in compensated power. In Part 2 we discussed which measurements are necessary, when to use default measurements, and lensometer power versus power to the wearer. Concluding the series, learn why your lab is your best resource for solving non-adapt issues.
It was Lord Kelvin, the great British physicist and thermometer enthusiast who said, “To measure is to know. If you cannot measure it, you cannot improve it.” Perhaps this is obvious, but it sounds more impressive when it’s said by a great scientist. (In the interest of full disclosure, he also said “Heavier than air flying machines are impossible,” which is obviously wrong. But having been forced to fly coast-to-coast in an economy-class middle seat, I don’t think he was that far off.)