DSQUARED² debuted its first ready-to-wear clothing line in Milan in 1995 and was an instant hit with fashionistas and celebrities alike. They launched their first eyewear collection last year. Creative directors Dean and Dan, who are starring in the new Bravo reality show, “Sell My Line,” have turned their once small high-end fashion line into an empire.
“Everything that we design has to be something that we would ourselves wear,” says Dean and Dan Caten. “DSQUARED² continues to evolve into a lifestyle—not just a brand. We’re going to continue adding an offering of categories that the DSQUARED² man or woman need… whether it be a great tuxedo, cocktail dress or casual look. Sunglasses were the next natural step in the brand’s evolution and we couldn’t be more proud of this new collection.” The new collection also includes optical frames in addition to sun. Produced and distributed by Marcolin, look out for a healthy mix of both sun and ophthalmic frames in their future collections.